Then & Now

With a population of just more than 70,000, the city of Plymouth ranks as the third largest suburb of the Twin Cities metro area. It is also “America’s Best Place to Live,” according to Money Magazine 2008 (and it’s ranked in the top 10 again since then).

Founder Bob Fisher

Eighteen years ago, on a brisk November day, Wayzata shoe repairman Bob Fisher was strolling through a sporting goods store. “I was trying to learn how to do something in the wintertime,” he remembers. “As soon as it got cold outside, I didn’t ice skate or play hockey or ski. I did nothing.